In the Netherlands, the sports drinks category is suffering due to image issues - Soft Drinks

At -22%, sports drinks not only achieved the worst performance amongst all soft drinks in Q3-11 but also recorded the category's lowest quarterly result in four years. Both premium brands and discounter sales were affected. This compares with an exceptionally good Q2-11 performance achieved by a strong promotional push. Source: Canadean Netherlands Quarterly Beverage Tracker

Source: http://c.moreover.com/click/here.pl?r5722014720

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