ATLANTIC CITY, N.J. ? Taking its cue from the highly successful Atlantic City Food and Wine Festival, which has grown into a massive summer event since its modest beginnings in 2007, the Atlantic City Alliance (ACA) will be using the promise of an extensive wine list and enticing food items to bring visitors to town before the warm weather hits with what it hopes will be an annual event.
The DO AC Boardwalk Wine Promenade takes place Saturday, May 4, and Sunday, May 5, along the Atlantic City Boardwalk.?
In an unusual example of solidarity, all 12 of Atlantic City?s casino-hotels are banding together for this springtime event celebrating the Atlantic City Boardwalk.?
The Wine Promenade will be an outdoor wine festival featuring 150 wines presented at seven tented destinations along the Boardwalk. Each destination along the stroll will include seven ?themed? stations that highlight the history of Atlantic City.
Guests will be offered a broad spectrum of wines, including some selections from four local Atlantic County wineries, ranging from high-quality, affordable wines to prized special wines. ?
Signature bites from several Atlantic City restaurants will be paired with the wines.?
One-day tickets are $75 in advance and $85 on the day of the event and the event starts at noon both days. Tickets are available at the Boardwalk Hall Box Office, Ticketmaster locations, at doatlanticcity.com/wine or by calling 800-736-1420. On the day of event, you can redeem your ticket at Kennedy Plaza in front of Boardwalk Hall for a wristband.?
Liza Cartmell, president of the ACA, explains that the event has been in the planning stages since December.
?Originally we were hoping to do it as a winter wine festival,? she tells AC Weekly.
?It is something they do up in Canada quite well. We ran into some issues about whether Americans were hardy enough and had warm enough woolies and the Boardwalk is always a weather risk so we pushed it to early May as a ?welcome spring? event. It?s still taking a risk with the weather, but there will be tents. We want to prominently feature Atlantic City as the food and wine destination it has become while making it a fun and different experience.??
Asked about the expected turnout, Cartmell is candid.
?We have no idea. Hopefully it will become an annual event, but we need time to build it. It will be highly weather dependant. We hope to get several thousand people. We have an amazing wine list and we?ve got it paired with [good food] and we?ve got fun tents with themes and the opportunity to enjoy the Boardwalk.??
Cartmell adds that focus groups in New York, Philadelphia and Baltimore show that, with regard to Hurricane Sandy six months ago: ?There is universal knowledge that the [destruction reports about the Boardwalk] had been overblown. The perception [that the Boardwalk was utterly ruined] is still out there, but it is way, way improved.? Cartmell also says that the DO AC campaign is showing significant improvements in selling Atlantic City as a year-round resort and in the perception of the diversity of options that it offers beyond gaming. Cartmell also notes an up tick in the perception of the town as being more upscale.?
The Wine Promenade should add to that perception when it unfolds this weekend. For more info visit atlanticcitynj.com.
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The Seven Wine ?Destinations?
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? Sun (Atlantic Club): Celebrate the sun with a selection of refreshing sparklers, whites, pinks and reds including juicy Ruffino Prosecco from Italy, succulent white blend, ?Splash? from California?s St. Francis winery, barbeque-friendly ros?, Chateau d?Aqueria, from the south of France, and elegant Kim Crawford Pinot Noir from the islands of New Zealand. ?
Pairings: Mini Arancini and Fried Pork & Vegetable Dumplings with Ginger Soy & Scallion Dipping Sauce ?
Location: Atlantic Club Beach Club?
?
? Chill (Tropicana): Indulge your senses with wine aromatherapy. Kick into chill-mode with pink sparkling from Down Under in Yellow Tail?s bubbly version, then soak in the spicy scents of Hogue Gewurztraminer from Washington state, and experience the complex Gran Reserva from Ram?n Bilbao in Rioja, Spain. ?
Pairing: Lobster Bisque Shooters ?
Location: Pavilion in front of Tropicana?
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? Artwalk: Wine is an art form itself and these beautiful bottles shine inside and out. Admire then imbibe selections such as Francis Ford Coppola?s sleek red blend Eleanor named for the director?s wife, one of Spain?s hottest reds, Numanthia, from the historic region of Toro, and Kenwood winery?s classic ?Jack London? Cabernet Sauvignon. ?
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