Evine: Former HSN CEO Takes On The Bigs, Launches Interactive Shopping Platform For Women

For over a decade, if you were to say "home shopping," you were likely referring to the experience of viewing products on your TV set, and ordering over the phone. After launching in the '80s, it wasn't long before television networks like QVC and The Home Shopping Network (HSN) had become synonymous with "home shopping." The Web and eCommerce changed that. Today, QVC and HSN both have active online shopping experiences, and HSN, for example, does 35 percent of its sales on the Web, which alone represents a multi-billion-dollar business. As the CEO of HSN in the late '90s and early '00s, Mark Bozek oversaw the launch of HSN.com as well the network's expansion overseas, which doubled the networks revenue. Having served as HSN's CEO for four years, and having served as VP of Broadcasting at QVC, Bozek knows the business -- and its target customer -- well. That's why he and team are today launching Evine, a commerce platform that aims to create an engaging and online-only version of the HSN and QVC model.

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